[From Israel21c]

The pressure going up 49 floors in the elevator of one of Tel Aviv’s Azrieli Center towers wasn’t just felt in the ears: 100 contestants were sweating palpably as they delivered an actual elevator pitch to potential investors, hoping to be the next big startup from Israel.

The International Startup Festival, based in Canada, took its show on the road to Israel as part of its Elevator World Tour.

The grand prize — a $100,000 angel investment and a ticket to an international pitch event in Montreal next July – was awarded to Ariel Beery, cofounder of MobileOCT. The company proposes a smartphone add-on device to help doctors in developing countries diagnose cervical cancer early.

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